Digital marketing has become an integral part of business strategy, helping businesses, companies, and entrepreneurs establish a strong presence online and connect with their target audiences.
But what exactly are the everyday services provided by digital marketing companies, agencies, consultants, experts, or freelancers?
In this complete guide, we will delve into the five key services that digital marketers might offer, giving you a comprehensive understanding of their importance.
With the help of these five essential services, digital marketers play a pivotal role in boosting your brand's online visibility and driving your business growth.
What are the key benefits of digital marketing for businesses?
Digital marketing allows businesses, large and small, to reach a wider audience, generate leads, and ultimately drive sales. With the majority of consumers turning to the internet to research products and services, businesses that neglect digital marketing risk losing out to their competitors.
Digital marketing offers a level playing field for businesses, regardless of their size or industry. It allows small businesses to compete with larger corporations by targeting specific audiences and optimizing their brand’s voice online.
By leveraging the power of digital marketing, businesses can effectively showcase their products or services to the right people at the right time.
We love this at Go You Co because it’s a case of working smarter, not harder!
What services are provided by most digital marketing companies?
Let’s get started on what those digital marketing experts are doing for your company behind the scenes. Or they should be, anyway!
Digital marketing companies may vary in which of these services they provide based on their expertise or business focus. Listed below are five services that are often provided by Digital Marketing Companies, Agencies, Experts, and Freelancers:
Search Engine Optimisation (SEO)
Social Media Marketing and Management
Content Marketing
Email Marketing
Pay-per-Click Advertising, e.g., Google Ads
Search Engine Optimisation (SEO)
Search engine optimisation (SEO) is the process of improving a website's visibility on search engine results pages organically (as in, not with paid advertising; that’s what organic means).
Digital marketing companies use a combination of optimisation techniques to try to drive up a website's ranking in search engine algorithms, mostly Google because they have a huge search volume.
What does a SEO expert work on?
Your website's content, e.g., does it fully explain what you do, how to buy, where to go?
Your website’s structure, e.g., is it easy to navigate and find things for people?
Your website's design and user experience, e.g., is it easy on the eyeballs?
The ‘keywords’ that appear on your website. E.g., Are you signaling to Google that these are the topics you focus on?
How well your website performs technically, its loading speed, especially on mobile!
Building links from other sites to yours. This is another signal to search engines that your site is important and trustworthy.
Why is SEO important for your business?
By implementing SEO strategies, digital marketing companies can ensure that your website ranks higher on search engine results pages, leading to increased visibility and more organic traffic.
I mean, that’s the goal, right? We want your business up there on the first page, where possible, waving its flag! We want to be answering all the questions people have about your product, service, or business and ultimately driving conversions (sales, bookings, jobs, whatever you need for growth) through your website.
What are the benefits of hiring a Search Engine Optimisation (SEO) expert or consultant for my business?
Outsourcing digital marketing services like SEO to an expert or agency offers several benefits for businesses. First and foremost, it allows businesses to access experts who specialise in various aspects of digital marketing. These experts have the knowledge, skills, and experience to develop and execute effective SEO strategies, saving businesses time and resources.
Outsourcing digital marketing services like SEO also allows businesses to stay up-to-date with the latest industry trends and best practices. Digital marketing agencies and experts continuously invest in training and research to ensure they are at the forefront of the ever-evolving digital marketing landscape.
Outsourcing digital marketing services like SEO provides businesses with a fresh perspective and outside insights. Digital marketing professionals and SEO experts work with a wide range of clients across different industries, giving them a unique understanding of what works and what doesn't across the markets.
They can provide valuable insights and recommendations based on their experience, helping businesses make informed decisions and improve their SEO efforts.
Social Media Marketing and Management
Social media marketing has revolutionised the way businesses communicate with their customers in the last twenty years. Digital marketing companies use platforms like Facebook, Instagram, TikTok, Twitter, LinkedIn, and YouTube to reach and engage with your target audiences wherever they are, in a way that would have been completely impossible with traditional marketing techniques.
Digital marketing companies help businesses develop and execute effective social media marketing strategies. They identify the most suitable platforms for your business and create engaging content that resonates with your target audience.
What does Social Media Marketing and Management do for your business?
Creates and shares content to various digital channels.
May run social media-based advertising.
Interacts with followers to build brand awareness.
Fosters customer loyalty through consistency.
Manages comments professionally and in keeping with your brand voice.
May form business connections within your social strategy.
What are the benefits of Social Media for businesses?
Through social media marketing, businesses can establish a strong online presence, engage with their customers in real-time, and drive website traffic.
Digital marketing companies help businesses develop social media strategies, create engaging content, and manage social media accounts to maximise their social media marketing efforts.
One of the main benefits of social media marketing is its ability to target specific demographics. Digital marketing companies leverage the vast amount of data available on social media platforms to target your ads to the right audience. This ensures that your message reaches the people who are most likely to be interested in your products or services, increasing the chances of conversion.
Social media marketing is also an excellent channel for brand storytelling. Digital marketing companies create compelling content that tells your brand's story, showcases your products or services, and connects with your audience on an emotional level. By humanising your brand and building authentic connections, social media marketing helps establish long-term relationships with your customers.
Content Marketing
Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Digital marketing companies use content marketing to establish a brand as an industry expert and build trust with their target audience.
Content marketing involves creating blog posts, articles, videos, infographics, and other forms of content that provide value to the audience.
What are the benefits of Content Marketing for your business?
By creating high-quality, informative, and engaging content, businesses can attract organic traffic, generate leads, and nurture customer relationships.
Digital marketing companies help businesses develop content strategies, conduct keyword research, create compelling content, and distribute it across various channels to maximise its reach and impact.
Each piece of content provides a doorway to your business and what you provide.
It can be very surprising which door people might enter through on the internet to find out about your business.
What is Email Marketing?
Email marketing is a highly effective form of direct marketing that involves sending targeted emails to a group of subscribers. Digital marketing companies help businesses build and grow their email lists, create engaging email campaigns, and track their performance.
What are the benefits of Email Marketing for your business?
Email marketing allows businesses to nurture leads, promote products or services, and drive conversions.
With email marketing, businesses can personalise their messages, segment their audience, and automate their campaigns to deliver the right message to the right people at the right time.
Another huge benefit of email marketing is that it is not reliant on the stability of any platform you are relying on. It means you are effectively backing up your business contacts in another form if you are solely relying on traffic from a particular source.
Those email contacts are still going to be there no matter what!
How do Digital Marketing Companies help with Email Marketing?
Help businesses develop email marketing strategies.
Design visually appealing email templates.
Write compelling email copy.
Analyse campaign metrics to optimise emails.
Pay-per-Click (PPC) Advertising, e.g., Google Ads
Pay-per-click (PPC) advertising is a form of online advertising where advertisers pay a fee each time their ad is clicked. Digital marketing companies leverage platforms like Google Ads, Youtube Ads, and Meta Ads to create targeted ad campaigns that reach potential customers.
While organic traffic is important, digital marketing companies also recognize the value of paid advertising. Paid advertising allows businesses to reach a wider audience and drive targeted traffic to their websites.
Paid advertising is a crucial component of a comprehensive digital marketing strategy. By placing targeted ads in front of your potential customers, digital marketing companies ensure that your brand gets the attention it deserves, driving traffic, and increasing conversions.
What are the benefits of PPC ads for businesses?
With PPC advertising online, businesses can display their ads prominently on search engine results pages, social media platforms, and other websites.
PPC advertising offers businesses immediate visibility and the ability to target specific audiences based on demographics, interests, and search intent.
It allows for precise budget control, as businesses only pay when their ads are clicked.
What different types of Paid Ads could you use for your business?
PPC Advertising
One of the most popular forms of paid advertising is search engine marketing (SEM), and pay-per-click (PPC) advertising is an important part of this strategy.
Digital marketing companies create and manage PPC campaigns on platforms like Google Ads and Bing Ads, ensuring that your ads appear at the top of search engine results for relevant keywords. This increases your visibility and drives qualified traffic to your website.
Social Media Advertising
Social media advertising is an effective form of paid advertising. Digital marketing companies create and manage targeted ad campaigns on social media platforms like Facebook, Instagram, Twitter, and LinkedIn. They use advanced targeting options to reach specific demographics, interests, and behaviours, thus maximising the effectiveness of your ads.
Display Advertising
Display advertising is another valuable service provided by digital marketing companies. They create visually appealing banner ads that are displayed on relevant websites or within mobile apps, increasing brand exposure and driving traffic to your site. Remarketing is also commonly used, targeting users who have previously visited your website but did not convert. By displaying your ads to these users as they browse other websites, digital marketing companies help increase brand recall and encourage them to return to your site.
AI and Advertising
Google and Microsoft have integrated machine learning into their platforms, making their ads more intelligent and capable of analysing more information about your customers at scale. Some ad models combine the approaches mentioned above based on a large amount of data learned by the machine, such as Google’s Performance Max Ad campaigns.
How Digital Marketing Companies Enhance Your Ad Campaigns
Digital marketing companies assist in enhancing your advertising efforts by:
Identifying high-performing keywords.
Creating compelling ad copy.
Monitoring campaign performance.
Adjusting and monitoring spending.
Creating visual assets like images or videos.
Publishing and managing your ads.
How Do I Choose the Right Digital Marketing Company for My Business?
When it comes to choosing a digital marketing company for your business, it's essential to conduct thorough research and consider several factors. First, assess the agency's experience and track record. Look for case studies, client testimonials, and online reviews to gauge the agency's expertise and the results they have achieved for their clients.
Next, consider the range of services offered by the agency. Ensure that they offer the specific services that align with your business goals and objectives. If you require specialised services like video marketing or influencer marketing, ensure the agency has the necessary expertise and resources to deliver.
Additionally, evaluate the agency's approach and communication style.
Effective communication is key to a successful digital marketing partnership. Look for an agency that takes the time to understand your business, listens to your goals, and provides regular updates on campaign progress.
Lastly, consider the agency's pricing structure and budget. Digital marketing companies offer various pricing models, including monthly retainers, project-based pricing, and performance-based pricing. Choose a pricing model that suits your budget and aligns with your expected return on investment (ROI).
How Much Does Hiring a Digital Marketing Company Cost?
Digital marketing agencies offer various pricing models to accommodate different business needs and budgets. The most common pricing models include:
Monthly Retainer: Businesses pay a fixed monthly fee for a set range of services. This model is suitable for businesses that require ongoing digital marketing support and want predictable costs. Retainer contracts usually involve delivering a set list of deliverables or hours of work per month. Make sure you know what you are paying for and what matters to you.
Project-Based Pricing: Businesses pay a one-time fee for a specific project or campaign. This model is ideal for businesses that have a specific goal or require a short-term digital marketing solution.
Performance-Based Pricing: Businesses pay based on the results achieved. This model is typically used for campaigns with clearly defined goals, such as lead generation or e-commerce sales.
Digital marketing agencies typically provide a detailed proposal and pricing breakdown based on the specific services required and the expected scope of work.
Debunking Myths About Digital Marketing Companies
There are several misconceptions about digital marketing companies that can hinder businesses from fully leveraging their services. Let's debunk some of these misconceptions:
Is Digital Marketing Only for Large Businesses? Digital marketing is equally important for small businesses, as it allows them to compete with larger corporations on a level playing field.
Is Digital Marketing Expensive? While digital marketing requires an investment, it offers a high return on investment (ROI) when executed effectively. The cost of digital marketing can be tailored to fit a business's budget and goals.
Is Digital Marketing a One-Time Effort? Digital marketing is an ongoing process that requires constant monitoring, optimisation, and adaptation. It's not a one-time effort but a long-term strategy for sustained growth.
Is Digital Marketing Only About Paid Advertising? While paid advertising is a crucial component of digital marketing, it's not the only strategy. Digital marketing encompasses various tactics, including SEO, content marketing, social media marketing, and email marketing.
Are Digital Marketing Results Instant? Digital marketing takes time to yield results. It requires careful planning, implementation, and optimization to achieve sustainable growth. Businesses should have realistic expectations and be patient with their digital marketing efforts.
How Do You Measure If Your Digital Marketing Is Working?
Measuring the success of your digital marketing campaign is essential to understand its effectiveness and make data-driven decisions. Here are some key metrics and tools to track and measure the success of your digital marketing efforts:
Website Traffic: Monitor the number of visitors to your website and analyze traffic sources to identify which channels are driving the most traffic.
Conversion Rate: Measure the percentage of website visitors who take a desired action, such as making a purchase, filling out a form, or subscribing to your newsletter.
Return on Investment (ROI): Calculate the return on investment of your digital marketing campaigns by comparing the cost of investment with the revenue generated.
Engagement Metrics: Track metrics like likes, shares, comments, and time spent on page to gauge the level of engagement your content is generating.
Email Open and Click-through Rates: Monitor the open and click-through rates of your email campaigns to measure the effectiveness of your email marketing efforts.
Social Media Metrics: Analyse metrics like reach, impressions, engagement, and follower growth to measure the impact of your social media marketing campaigns.
SEO Rankings: Monitor your website's ranking on search engine results pages for target keywords to assess the success of your SEO efforts.
Digital marketing companies use tools like Google Analytics, SEMrush, Moz, and Hootsuite to help track and measure these metrics effectively. Your Digital Marketing company will provide you with reports on the performance of your business's digital channels.
Digital Marketing companies watch your businesses online like a hawk!
How Do You Choose the Right Digital Marketing Company for Your Business?
When choosing a digital marketing company, consider their experience, services offered, approach, and pricing structure. Case studies of successful digital marketing campaigns demonstrate the effectiveness of these services in driving business growth.
When it comes to choosing a digital marketing company, it's essential to find one that aligns with your business goals and values. With so many options available, it can be overwhelming to make the right choice. However, by considering a few key factors, you can find a digital marketing company that suits your needs.
Proven track record of success.
Case studies and client testimonials.
The company's expertise in your industry.
Understands the unique challenges in your niche.
Can provide valuable insights and strategies tailored to your business.
Responsive and proactive in their communication.
Provide regular reports
Available to address any concerns or questions you may have.
Lastly, consider the pricing structure of the digital marketing company. While cost shouldn't be the sole determining factor, it's important to find a company that offers services within your budget. Some companies charge a flat fee, while others work on a retainer or performance-based model. Evaluate your budget and goals to find a pricing structure that works for you.
By taking these factors into account, you can choose a digital marketing company that is the perfect fit for your business.
Looking for a Digital Marketing Company or Consultant in Adelaide?
I hope this article has helped clear up some of your questions about digital marketing for your business.
If you are looking for someone to provide consistent and up-to-date digital marketing strategy for your business in Adelaide or throughout Australia, please get in touch.
Go You Co is happy to chat through whatever challenges you might be facing and see if working together might be the right fit for you.
I’m excited about your business, Go You!
